Editorial
Nov 27, 2025
The fashion brand Fa Allure, founded by Senegalese woman Fatima Thiam, was recognized on November 27, 2025 at an entrepreneurship of the year awards ceremony, presented by the Saint-Boniface Chamber of Commerce.
According to the organizers, this distinction is considered a recognition that not only celebrates the dynamism of the company, but also Francophone entrepreneurship and the promotion of cultural identities.
Born from a desire to revitalize African fashion , Fa Allure has established itself as a committed brand, imbued with history, creativity, and pride. For its founder, "creating a fashion company was a way to tell the story of African cultures differently, and to offer women outfits that represent them with elegance and dignity."
This distinction also highlights the central role played by women in entrepreneurship: talented single mothers and artisans who, behind the scenes, create the fabrics and bring the designs to life. Their work embodies Fa Allure's social mission, deeply committed to empowering and valuing the most vulnerable women .
For the brand, this award is a major encouragement. Fa Allure intends to pursue its ambition: to innovate, create opportunities for women and champion inclusive fashion, proud of its roots and looking towards the future .